US Top News Sites Lost ~28% of Web Traffic in Two Years, Decline Continuing
FinanceYF5 · x · 2026-09-23
Similarweb data covering roughly 100 leading US news websites shows:
- Total web traffic has dropped about 28% over the past two years
- By August 2026, monthly visits fell to 47.6 million, well below the 2024 peak
- The decline shows no sign of bottoming out
The figures are widely read as further evidence that AI search and aggregation tools are reshaping information distribution and draining traffic from traditional media.
Related event: US top news sites lose ~30% traffic as AI disrupts search(3 posts)→
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