Adobe's content authenticity standard wins where 2019 startups failed too early

StephanSturges · x · 2026-09-23

StephanSturges notes Adobe has made content provenance an industry standard, recalling his 2019 Consensys-era project that was too early and aimed at the wrong market. The linked Adobe Research Q&A with John Collomosse covers the Content Authenticity Initiative (1,000+ members), Content Credentials for tracking media provenance to fight misinformation, and image fingerprinting research.

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