AI in GTM Will Decimate Teams That Were 'Tolerated, But Not Liked'
thedealdirector · x · 2026-09-22
The author argues AI is a big enabler for go-to-market, but it will also decimate teams that were previously "tolerated, but not liked."
His example: a cloud infra software company with a strong self-service play would always have leadership reluctant about enterprise sales strategies — as self-service scales with AI, traditional enterprise sales shrinks. The core thesis: AI amplifies efficient channels and squeezes out inefficient functions.
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