Traffic to top US news sites down ~30% from 2024 peak as AI replaces search
Polymarket · x · 2026-09-22
Per Polymarket, traffic to top U.S. news websites is collapsing as AI replaces traditional search, down roughly 30% from its 2024 peak. It's the latest data point in AI answer engines siphoning clicks from publishers, with direct implications for ad-driven news business models.
Related event: US top news sites lose ~30% traffic as AI disrupts search(3 posts)→
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