Gebru and Bender: this summer's AI breakthroughs are marketing, not magic

nordicinst · x · 2026-09-22

In an MIT Technology Review op-ed, Timnit Gebru and Emily Bender argue this summer's flurry of AI "breakthroughs" is largely marketing under scrutiny:

The authors argue the press uncritically repeats companies' anthropomorphizing framings designed to paint the software as incipient AGI, and urge fact-checking and accountable, transparent AI over hype.

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