WIRED Reporter Built AI Clones of Her Editors. Things Got Weird Fast
nordicinst · x · 2026-09-22
WIRED reporter Kate Taylor created AI clones of her two editors to pre-polish her work and look good at a new job, as a way to experience the wave of "digital workers" sweeping the workplace firsthand.
The experiment produced comic results: Brian Bot rambled about improv comedy while Sophie Bot kept calling her "big dog," and the real editors were less than thrilled ("genuinely my nightmare"). The long-form piece situates the stunt in a broader trend—employees building AI clones of their bosses to polish every message and idea, CEOs bragging about robot coworkers, and the messy social and ethical implications of optimizing yourself through simulated colleagues.
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