130+ SEO experts surveyed on what makes Google AI answers recommend your brand

iannuttall · x · 2026-09-22

Cyrus Shepard surveyed 130+ search experts on what determines whether Google's AI answers recommend your brand/website and how to influence those answers. Ian Nuttall's takeaway: "Good SEO is good AEO" — solid traditional SEO is itself the best optimization for AI answer visibility, a useful signal for indie builders doing content-led growth.

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