20-year creative vet goes all-in on AI: Golden Wolf founder's pivot

PurzBeats · x · 2026-09-22

Podcast interview with Ingi Erlingsson, who built renowned creative agency Golden Wolf over 20 years working with Nike, Disney, Netflix and Coca-Cola (credits include DuckTales and The Powerpuff Girls), sold it to Doodles and became their Chief Content Officer. He has now gone all-in on AI with his new company thesystms. The episode explores how decades of taste, craft and client experience shape his approach to AI-driven creative workflows, with ComfyUI spotted in his stack.

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