Buyers decide in ChatGPT before your website: the case for GEO over SEO
nikvassev · x · 2026-09-22
- The author argues most buyers form decisions about your company inside ChatGPT and Claude before ever reaching your site; classic SEO assumed traffic lands on your domain, while Generative Engine Optimization works differently.
- AI models recommend solutions based on third-party citations, earned media, user-generated content and brand authority crawled across the web.
- He shares the Storyline Pros framework for tech startups in a new feature with Valiant CEO.
More from Venture
- Grass clarifies finances: all revenue flows to foundation, third-party audited — Ronangmi · 2026-09-22
- Solo Dev Launches FlexQueries, a Pay-as-You-Go SEO Tool That Tracks ChatGPT and Perplexity Visibility — nazranf_ · 2026-09-22
- AMD hits $1 trillion market cap under Lisa Su, once near bankruptcy — firstadopter · 2026-09-22
- VC term sheets came from whaling expeditions — and Columbus got a 10% carry seed round — DenehyXXL · 2026-09-22
- Meta jumps 12% as Haus launches Architect, a causal MMM action engine for marketers — jacob_posel · 2026-09-22
- Robinhood has 200 tokenized stocks live and AI agents are already trading them — PeterDiamandis · 2026-09-22