GEO is replacing SEO as buyers decide inside ChatGPT before reaching your site

Buyers increasingly complete vendor decisions inside ChatGPT, Claude, Perplexity and AI Overviews before visiting a website, making Generative Engine Optimization (GEO) the new battleground replacing traditional SEO.

2026-09-22 ~ 2026-09-22 · 2 related posts

• Buyers decide in ChatGPT before your website: the case for GEO over SEO — nikvassev · 2026-09-22
• Zero-Click Marketing: Buyers Decide in ChatGPT Before Reaching Your Site, GEO Replaces SEO — nikvassev · 2026-09-22