Mollick: Meta's Muse nails the personal-assistant agent UX, backed by massive free compute

emollick · x · 2026-09-21

Wharton professor Ethan Mollick calls Meta's Muse an impressive implementation of the OpenClaw idea — an AI personal-assistant agent you chat with ongoingly — with an experience so accessible that people who didn't realize what AI could do for them can pick it up. He adds two context points: the labs are focused on enterprise because that's where willingness to pay for tokens is highest, so even though their systems can do what Muse does out of the box, they aren't as intuitive; and Meta is giving away a lot of compute to make the experience work this well.

Related event: Mollick praises Meta Muse as the best consumer AI personal assistant(2 posts)→

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