Amp CEO shares 'The Amp Way': proactive apologies and credits turn bug fixes into a virtuous cycle
HankYeomans · x · 2026-09-21
Amp founder Isaac (sqs) shared his team's bugfix playbook and urged everyone to copy it:
- Make bug reporting easy in-product
- Fix bugs fast
- Find every other affected user proactively
- Send personalized apology emails with credits
- Enjoy delightful replies that make users more likely to report future bugs — a virtuous cycle
He challenges engineers to try it with one bug fix this week.
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