Most podcasts are now transactional PR: hosts get paid, guests get distribution

PTrubey · x · 2026-09-20

signulll laments that most podcasts have turned into PR infomercials for the guest or their company—the whole thing is transactional: hosts get access and payment, guests get distribution, and the audience gets an ad disguised as organic content. PTrubey replies that magazines like Time have long been doing the same.

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