OpenAI and Microsoft knew they were starting a 'doom loop' for the web

sbulaev · hn · 2026-09-20

Court filings reported by The Verge show OpenAI and Microsoft internally recognized that ChatGPT-style answers starve websites of traffic, eroding the content ecosystem their models are trained on — a 'doom loop' for the web. The piece ties together the New York Times copyright lawsuit and Google's shrinking referral traffic as symptoms of the same structural conflict.

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