ByteDance's Jianying launches ICG platform for branching interactive film-games, beta open

xiaohu · x · 2026-09-20

ByteDance's Jianying (CapCut China) launched ICG, an interactive film-game creation platform. Creators can build branching-narrative interactive games where players control how the story develops. The platform is now accepting beta applications via QR sign-up — ByteDance's latest attempt to extend its video editing franchise into interactive storytelling.

Related event: CapCut Launches ICG Interactive Film-Game Creation Platform(2 posts)→

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