Naming matters: Jev's traction and BERT's success owe much to their names
IgorCarron · x · 2026-09-19
The author tells Antoine Chaffin that longish project names never worked, even though they were once the fashion in research. He argues Jev is gaining traction partly because it is fast and useful — but also because of its name. BERT, he notes, was itself a success because of its name and the nostalgia attached to it.
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