Founder Jay Yang: raising prices from $300 to $4,000 a month and other startup lessons

nateliason · x · 2026-09-19

Takeaways from founder Jay Yang's mentor session at Founders: if people say yes too easily, you're undercharging — he raised prices from $300 to $4,000/month; in cold outreach, find the "guy's guy" (the assistant who leads to the decision maker); validate ideas by getting 3 paying customers in 48 hours; offer speed, low risk and ease; competitors doing well can validate demand; do front-end homework before reaching out.

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