xAI reportedly paying influencers across Instagram, TikTok and Facebook to push Grok bot against Meta's Muse
TheTuringPost · x · 2026-09-19
- An observer reports that xAI is paying influencers at unprecedented scale to promote Grok bot across Instagram, X, Facebook and TikTok—"almost every influencer I know is now paid to promote it."
- The author frames Grok bot and Meta's Muse as the two main consumer AI apps currently competing head-to-head, and argues that with such an aggressive paid-promotion strategy, Grok bot will likely win out.
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