Horace Dediu prices Apple's Duo at $2/day and 2 cents per unlock
asymco · x · 2026-09-19
Asymco's Horace Dediu breaks down the pricing of the $2,000 Duo in an Office Hours session:
- Installment pricing works out to $1.90/day, roughly $2 with tax — about twice the historical Apple average of $1/day; verifiable via $58/month lease prices on store.apple.com.
- Per-use, it's far cheaper: foldables should see 4+ hours of daily use (great for long-form video), and daily unlocks have grown from 80 to 100, so $2 ÷ 100 ≈ 2 cents per unlock — cheaper the more you use it.
- Core argument: judge device prices by daily/per-use cost, not sticker price.
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