AI 'employee' Viktor helped one team run 60 ad campaigns instead of 5, with $2.5M spend unchanged headcount
aakashgupta · x · 2026-09-18
Marketing team Kulina scaled from 5 to 60 ad campaigns with the same staff after deploying Viktor, an AI employee living in Slack/Teams. CEO Antonin Stetina cites $2.5M in ad spend across 29 countries with flat payroll. Viktor positions itself as a 'hire, not a tool,' executing end-to-end tasks like detecting checkout 500s, opening incidents, and paging on-call, with 3,200+ integrations and a claimed 63,000+ teams.
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