Indie hacker: the tiny SaaS playbook is dead, talking to users is the way

nico_jeannen · x · 2026-09-18

Indie developer nicojeannen argues tiny SaaS in 2024 is like dropshipping in 2019: AI coding tools destroyed the barrier to entry, so the old playbook of 'solve one tiny problem, build in public, do SEO' no longer works. Citing his own AdKit experience from a year ago, he says the real edge is 'doing the work' — talking directly with users to figure out what to build.

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