Dev faked a Tim Cook email reply, went viral with 400k impressions and record signups

cneuralnetwork · x · 2026-09-18

An indie developer admitted to faking a Tim Cook email reply on X, which went viral amid heavy criticism. The stunt racked up 400k+ impressions, drove the product's highest single-day website traffic ever, and brought in a wave of signups — even though Tim never actually replied. Observers debate whether such negative marketing leaves a bad taste despite the growth spike.

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