Why markets are the last thing left to build on the internet: an Aggregation Theory follow-up
anselm · x · 2026-09-17
Building on Ben Thompson's 2015 Aggregation Theory, the author argues marketplaces are the last major thing left to build on the internet: aggregation once let platforms control supply by owning demand, and the long tail connected global niches — but the web's demand side has changed, leaving marketplaces as the remaining structural opportunity.
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