utm_source=chatgpt spotted in Google results: is ChatGPT taking over web traffic?
Aizkmusic · x · 2026-09-16
A user found that Google results for "xcancel" return URLs carrying a utmsource=chatgpt parameter, meaning the site's traffic was referred by ChatGPT itself. It's a concrete trace of ChatGPT becoming a meaningful traffic source across the web, sparking discussion about whether the assistant is taking over as a discovery layer.
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