Search prompt volumes keep rising; SEOs shouldn't panic as user behavior shifts

lilyraynyc · x · 2026-09-16

Sharing conference takeaways, Lily Ray notes that search prompt volumes keep increasing—people are still searching, and their behaviors keep changing.

Her core point: search is the plumbing connecting users to information; as users change, search changes. That's normal evolution—don't panic, look at the big picture, and find ways to help users.

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