Is reasoning_effort a marketing trick? DeepSeek benchmark-tier fight explained

karminski3 · x · 2026-09-15

Blogger karminski3 pushes back on criticism of his DeepSeek benchmark methodology: since other models are tested at max effort, testing DeepSeek alone at high would be unfair — yet commenters insisted he should use high.

His core take: reasoningeffort is a marketing device — it shifts the compute-vs-accuracy tradeoff (and compute billing risk) onto users, while vendors obscure it by claiming benchmarks run at max and pointing to a "sweet spot" (the papers' cost–performance balance) at high, leading some users to believe high is simply best.

The real stakes: how to standardize benchmark tiers, and the business motives behind effort tiers.

Related event: Debate Erupts Over Whether DeepSeek Thinking Intensity Affects Performance(4 posts)→

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