Indie Hacker's First Online Sale Came From ChatGPT, Not Google

marclou · x · 2026-09-15

Indie developer @shchbuilds celebrated his first online sale, which arrived while he slept: the user found his product via ChatGPT, apparently thanks to his SEO efforts paying off in AI search.

A notable signal for indie makers that AI assistants are becoming a real acquisition channel worth optimizing for.

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