Google tests new in-content ad format inside AI Mode search
gaganghotra_ · x · 2026-09-14
- Search Engine Watch reports Google is testing a new ad format inside AI Mode, with ads appearing directly between content in search results.
- This specific format wasn't among the AI Mode ad variants previously documented by Brodie Clark, suggesting an entirely new test.
- Google keeps iterating on AI Mode ad placements, signaling a growing focus on how ads and AI answers coexist in the experience.
Related event: Google Tests Native-Looking Text Ads Inside AI Mode(2 posts)→
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