Meta's Muse taps Instagram: hiking queries get inline Reels in every answer
armand_ruiz · x · 2026-09-14
Matt Deitke highlights Meta's Muse edge: it draws on Instagram's content library. Asking for the best hikes in San Francisco returned a playable Reel for every recommendation, embedded right in the answer.
He argues the real-world knowledge inside Instagram is a massive asset for consumer use cases — a moat other chat products can't easily replicate.
Related event: Meta's Muse Embeds Instagram Reels Directly in Search Answers(2 posts)→
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