Alice the Agent Hits 15% Day-90 Retention by Fusing Companionship With Productivity
量子位 · wechat · 2026-09-13
Miyang Tech's desktop agent Alice combines productivity with a persistent persona, achieving 73% day-1, 45% day-7, and 15% day-90 retention, with 75% male users.
- Founder Xu Yicheng (ex-Kingsoft/TiMi) calls the category "relational productivity agents": Alice delegates to persona-defined sub-agents, posts to her own social feed, and can even block rude users.
- A four-layer AI persona system (core, perception, decision, expression) tunes tone and boundaries; a game-style world simulation engine with Gaode Maps API and 330 real venues keeps her life continuous.
- The team open-sourced MiRipple, an algorithm fixing texture-degradation artifacts in iterative AI image editing, cutting artifacts from 25-41% to near zero.
- Business: 417 releases in 152 days; virtual "skins" are the #2 revenue source; a free AI tutorial channel drove 20M+ visits.
- Thesis: as model capabilities converge, accumulated relationship becomes the moat that pure productivity or pure companionship products lack.
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