Resy bans AI assistant after ~200 bookings/hour: 'AX is the new UX'
thisiskp_ · x · 2026-09-13
Instinct's AI assistants are breaking consumer marketplaces: Resy deactivated accounts and canceled reservations after one assistant fired 200 booking requests an hour, which under Resy's ToS looks like a malicious bot.
Key thesis — 'AX is the new UX':
- Consumer marketplaces were built around human behavior, where clicks and page views acted as a natural rate limit; agent-driven high-intent demand gets treated as a DDoS and banned;
- That friction is pushing headless marketplaces built for agents over API. When agents place orders, the frontend matters less and the business becomes the plumbing: real-time inventory, programmatic pricing.
A significant signal for both agent developers and platform operators: interface design and anti-abuse rules for the agent era are still unsettled.
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