Founder lesson from the Outbid/Hyox hype: the best business is selling attention to others
doooyle · x · 2026-09-13
- Using the Outbid/Hyrox hype as an example, the author argues the best business is capturing attention for other businesses: Meta/Google/X sell ads, Outrank sells traffic.
- Key lesson: you suffer if you only build things that consume attention without creating it; his successful ventures all came from selling leads or traffic.
- Takeaway: "create hype and rent it," especially when building is cheap and attention is expensive.
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