dhh: founder-led companies win paradigm shifts by just saying 'we're doing this now'

IgorCarron · x · 2026-09-13

dhh argues founder-led companies thrive because of executive agency—the willingness to declare 'WE'RE DOING THIS NOW' when the paradigm shifts—citing Shopify's Tobi Lütke as among the very best, which is why Shopify blossoms. Igor Carron of LightOn added that many similar cases played out at his own company. The underlying point: layers of corporate approval slow AI-era pivots, while founder authority is a scarce accelerator.

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