The product death cycle: how AI accelerates the feature factory trap
PawelHuryn · x · 2026-09-13
PawelHuryn's PM thread warns of the 'product death cycle': PMs who forget the 'why' become waiters, waterfalling feature requests to the team. Shipped-in-a-hurry features solve no one's problems — the feature factory — and AI only accelerates it.
His four-step escape: 1) respect your vision and strategy (why, for whom, unique value, tradeoffs — reads: Business Model Generation, Playing to Win); 2) don't let customers design solutions; 3) experiment to test ideas before committing; 4) push back on handed-down solutions.
Related event: AI Is Accelerating the Product Death Loop, Product Consultant Warns(2 posts)→
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