Deepfake ads impersonate influencers to hawk GLP-1 drugs, eroding creator trust
nordicinst · x · 2026-09-12
- The Guardian reports lifestyle blogger Emily Schuman (500K+ Instagram followers) found an AI-altered version of her selfie running in a sponsored ad for telehealth company Gala promoting GLP-1 drugs — a company she'd never heard of.
- She then discovered more fakes: an AI version of her endorsing Meroda Cosmetics and TikTok posts promoting blood-testing company Superpower (whose CEO said the post came from a scammer he later reported).
- The piece argues generative AI has made deepfake ads rampant: influencers now battle AI versions of themselves, making trust the core risk for the influencer marketing industry.
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