Automating content creation: build the research pipeline first, writing comes last
EXM7777 · x · 2026-09-11
A practitioner's full-course-style writeup of a content automation system for any business:
- Core thesis: a content agent is just a research pipeline with a writing step bolted on the end — building the writing step first is why most output is slop; a blank prompt gives the model nothing to stand on.
- Fast track: one AI employee in Slack running the whole pipeline; custom build: inside Codex with GPT-6 Astra.
- Pipeline details: discovery via Last30Days, profile expansion with scrapers, transcripts, and Gemini video analysis.
- Includes "the limits nobody puts in the sales page" and a build sheet you can run this week.
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