Baidu launches Qingdao 3.0: AI ad creatives hit 70% of spend, CPA down 19%

量子位 · wechat · 2026-09-11

Baidu's marketing unit launched Qingdao 3.0, an agentic ad-creative platform, alongside upgraded AI Max and AI bidding assistant. Key numbers: one law firm's AI-generated creatives now take 70% of ad spend with CPA down 19%; Meituan saw CTR up 13%+; Qingdao serves 150k+ customers with 6,000+ accounts fully hosted. AI Max atomizes campaigns into traffic×targeting×bid×creative variables for automated A/B tests; the AI assistant diagnoses anomalies in 30 seconds. Baidu's Q2 2026 core AI revenue hit ¥12.5B, half of general business revenue for a second straight quarter.

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