Christopher Penn: PR Newcomers Are Getting Advice for a World That No Longer Exists
cspenn · x · 2026-09-11
In his Almost Timely News newsletter, Trust Insights co-founder Christopher S. Penn answers a LinkedIn question on what advice new PR practitioners need in the AI era. His blunt take: the PR profession largely isn't adapting to today's realities, and many newcomers are being handed obsolete advice for a world that no longer exists.
Drawing on 5 years at a PR firm, Penn structures his advice around Katie Robbert's 5P Framework (Purpose, People, Process, etc.). He also notes his own content-authenticity disclosure (99% human-written), arguing such disclosure may soon be required for anyone doing business with the EU.
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