Apple's real moat is its management, not its engineering

NachoSoto · x · 2026-09-11

The author argues that "Only Apple can" is really about Apple's ability to coordinate the many pieces of a huge company toward ambitious goals — the hardest part. Talented engineers are everywhere; management chains that approve such ideas and business units that fund them are vanishingly rare. Apple's secret weapon is its management, not its engineering.

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