Two-person ATV show business runs everything on ChatGPT, competing with major studios
OpenAI · youtube · 2026-09-11
OpenAI profiles ATV Big Air Tour: Derek and Larissa Guetter have grown their ATV and motocross show business for 11 years and now compete with the biggest entertainment companies in the US. As a two-person team, they use ChatGPT for marketing plans, partnership evaluation, inventory, show-day setup — even acting as their sound tech and mechanic to keep every show running smoothly.
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