Higgsfield buys indie hacker Marc Lou's 'body ad slots' in viral AI marketing stunt

EXM7777 · x · 2026-09-10

AI video startup Higgsfield allegedly bought out indie hacker Marc Lou's 'body ad slots', plastering its branding on him — a viral stunt praised as the best marketing in the game, with the original poster joking that his 'GPT-6 Astra agent' is auto-bidding on ad slots.

Related event: Marc Lou Auctions His Skin as Ad Space; Higgsfield Reportedly Spends $170K to Buy It All(10 posts)→

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