Ex-Microsoft exec draws parallel between token resets and forced app updates

mobileraj · x · 2026-09-10

Raj recalls App Store-era best practices: apps shipped updates roughly every three weeks and used forced updates with unread badges, since users hated the badge and would open the app anyway—artificially inflating MAU. He argues that AI vendors' "we are going to reset your token usage" practices may be a parallel move: shaping user behavior through quota policy rather than pure generosity.

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