Meta seizes @muse Instagram handle for AI product, forcing rock band Muse to rebrand

Polymarket · x · 2026-09-10

Meta has taken over the @muse Instagram handle for its new AI product, forcing the world-famous rock band Muse to switch to @museband. Mark Zuckerberg is facing backlash over the move, which highlights how aggressively big tech platforms can repurpose established brands when promoting AI offerings.

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