Apple's first foldable costs $1,999 and drops Pro features; Samsung mocks 7-year-late arrival

tech__unicorn · x · 2026-09-10

The author reviews Apple's first foldable: the $1,999 premium buys a bigger screen, not a better phone—the Duo lacks telephoto and variable aperture, features the $1,199 iPhone 18 Pro has. Foldables remain under 2% of global shipments, hardly a business foundation. Samsung quipped mid-keynote: "let us know when you're done reheating our leftovers," given Apple's first foldable lands 7 years after Samsung's. The takeaway: shipping first gets you patents; shipping obvious gets you the market.

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