First look at Meta's AI shopping agent Muse: promising, but forced login and latency hurt
sophiamyang · x · 2026-09-10
Sophia Yang tried Meta's AI shopping product Muse and says it nearly got her to make a purchase. Two things hold it back: forced login (a shopping-site problem, but guest checkout should be table stakes in the AI shopping era) and latency — the longer it takes, the worse the experience. Overall verdict: a cool product.
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