Marc Lou auctioned his body as ad space and higgsfield_ai paid $15,000 to win it
marclou · x · 2026-09-09
Indie maker Marc Lou launched 'Sponsor My Body', auctioning a spot to tattoo a sponsor's logo on race day at his HYROX event — starting at $10,000 with $5,000 increments and full refunds if outbid. AI startup higgsfieldai won the spot for $15,000, another creative attention-monetization play.
Related event: Marc Lou Auctions Tattoo Ad Spots on His Body, Higgsfield Wins at $15K(6 posts)→
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