Series B AI CRM firm scrapes job posts to map rivals' CRMs for targeted outreach
MartinGTobias · x · 2026-09-09
A founder of a Series B AI-native CRM that has raised $20M+ shared an outbound playbook:
- Define a broad TAM, then figure out which CRM each company uses.
- The trick: scrape job postings. Sales JDs often say "HubSpot experience required" or "Pipedrive a plus", letting them map CRM usage with high accuracy.
- Tailor outreach to the prospect's current CRM, e.g. dedicated messaging for HubSpot users.
The commenter endorses the core logic: knowing more about your customer raises the hit rate.
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