Grok Bot went from first line of code to launch in 7 weeks — product lead tells the story
lennysan · x · 2026-09-08
Lenny Rachitsky interviews Roman Ugarte, who incubated and leads product for Grok Bot: built from scratch, the team saw the whole company hooked 4 weeks after the first line of code and launched 7 weeks in — with millions of Grok Bots serving users within a month. Ugarte shares why they didn't build it into Cursor, two non-obvious bets behind its success, lessons from manually onboarding the first 200-300 users, why they spent pre-launch weeks unshipping features, and the first prompt to try.
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