Adobe Makes Premiere's AI Generators Workflow-Native With Generative Media

The Verge AI · rss · 2026-09-08

Adobe is overhauling how editors use AI in Premiere: the new Generative Media tool generates video, sound effects, music, and soundscapes without leaving the project timeline. The generators aren't entirely new — the big change is workflow integration: highlight an empty gap and generate context-aware, fully editable clips in place, no more jumping to external apps for B-roll or audio.

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