Indie hacker: build SaaS into existing markets, not new categories
alexmacgregor__ · x · 2026-09-08
Indie developer alexmacgregor shares his four SaaS apps (Rocket, Post, Media, Launch), each competing in established markets against Canva, Buffer, Muck Rack, and Product Hunt. His thesis: first-time builders should enter markets with existing demand — no need to invent a new category or educate users.
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